K. MARIE KIM

ONGOING CREATIVE DEVELOPMENT & DIRECTION  FOR K. MARIE KIM.

BORN IN KOREA AND RAISED IN CANADA, THE IMAGERY IN RUN  IS A TONGUE-IN-CHEEK HOMAGE TO HER BACKGROUND AS A CLASSICALLY-TRAINED KOREAN MUSICIAN GROWING UP IN NORTH AMERICA AND THE STEREOTYPES AND FETISHISM THAT CAN ACCOMPANY A WESTERN PERCEPTION OF ASIAN CULTURE.

WE CREATED A WORLD WITH NODS TO MARIE’S KOREAN BACKGROUND, TAKING CUES FROM CULTURAL STEREOTYPES AND FLIPPING THEM UPSIDE DOWN – THE INFOMERCIAL AND KARAOKE SING-ALONG GRAPHICS, SCHOOLGIRL SNAP TIES, AND THE NARRATIVE OF AN AUDITION TAKE ON A NEW TONE AND OWNERSHIP.

DIRECTED & ART DIRECTED BY ME

• PRODUCTION
• : BIG IN JAPAN