TAYLOR JANZEN

ONGOING CREATIVE DEVELOPMENT & DIRECTION, INCLUDING MUSIC VIDEOS, PROMO PHOTOS, AND VISUAL IDENTITY.

A 19YO SONGWRITER FROM WINNIPEG, CANADA NEEDED AN IMAGE AND ENTIRE BRAND WORLD FOR HER DEBUT ON GLASSNOTE RECORDS.

WE DEVELOPED A HIGH/LOW STRATEGY TO POSITION TAYLOR AS A STRONG GEN-Z VOICE BY MIXING CONTENT INFUSED WITH INTENTION AND MEANING WITH OFF-THE-CUFF OPPORTUNITIES FOR HER QUIRKY PERSONALITY TO SHINE.

THIS APPROACH  GIVES TAYLOR THE SPACE TO SETTLE INTO HAVING A MORE CURATED VERSION OF HERSELF OUT THERE IN THE WORLD AS SHE GEARS UP TO RELEASE HER DEBUT LP.

WITH THIS STRATEGY IN MIND, WE DEVELOPED CONCEPTS FOR CORE ASSETS THAT ARE HI-FI, HYPERREAL VERSIONS OF TAYLOR AND HER EXPERIENCE AND FERTILE GROUND TO BUILD DIALOGUE AROUND HER NARRATIVE.​

CREATIVE DEVELOPMENT & DIRECTION BY ME

• DESIGN DIRECTOR
• : COLIN SMIGHT
• PRODUCTION
• : BIG IN JAPAN
• CLIENT
• : GLASSNOTE RECORDS